Recently, Noom was sued $62 million for stealing from their customers. In other words, Noom customers would get billed for months even after they let Noom know they were done with the Noom diet app. Try to get a free 30 day trial period? Impossible – Noom would you billed another eight to 12 months. The only thing getting lighter in the long term for customers who use Noom, the weight loss app, is their wallets. What started as a $100 million-dollar lawsuit in August 2021 was settled for $62 million in February of 2022. That is so funny because Noom brands itself as the “ethical” diet company. Noom claims to be a more ethical alternative to traditional diet apps. Since when did fraud become ethical? Above all, Noom lied to all its customers about being a “more ethical alternative” diet company.
Noom claims to be a more ethical alternative to traditional diet apps. Since when did fraud become ethical?
Dieters who tried Noom and cancelled within the 30 day trial period were charged $199 once their trial periods expired. This left customers with weight-loss services that they could not cancel. However, these customers, myself included, after trying the product, did not intended to buy a subscription. Above all, Noom has been signing people into automatic subscriptions that are impossible to cancel. The result? Many people across America took part in a Class Action Lawsuit against Noom, claiming illegal trickery at best or downright fraud. And if you wanted to leave the Noom fold? Forget about it. It is easier to lose weight than leave Noom.
Did Noom steal from you with automatically charging your credit card after you tried to quit?
This week’ s settlement of $62 million was reached by diet app Noom and plaintiffs in a class-action lawsuit. The lawsuit accuses the company of tricking customers. Noon illegally charged up to a year of nonrefundable payments from unsuspecting customers that didn’t realize there was no trial period. Dieters, including myself, were charged up to $199 once their trial periods expired, even if you canceled. After I tried their service, I never intended to use it, but I couldn’t get out of it.
Noom, for years, has been signing up dieters for automatic, costly subscriptions that were impossible to cancel. Supposedly, dieters now have more control over their relationships and money with the diet app. But really, this has been going on since 2016, so do you believe that Noom will change its ways?
Noom Sued for Allegedly Stealing
And shame on Silver Lake Venture and Goldman Sachs. Last May, Noom raised $540 million in a funding round led by Silver Lake. Even with all the complaints against the company, Silver Lake Venture disregarded all the complaints against the company. And it will only get worse. Next year, Goldman Sachs is planning an IPO. I wonder if the business plan for Noom will try to pass on your subscription to your children or next of kin?
Noom will be everywhere trying to take your money. The weight? That’s all yours. In other words, if you can’t trust the company with your credit card information, can you trust Noom to tell you how successful their customers are?
According to the Class Action Suit, Noom received hundreds of complaints from dieters. It is not just Noom that got complaints.
Better Business Bureau has posted this on their page for Noom:
“Please be advised that due to the high volume of complaints received for this business (Noom), BBB publishes 1 out of every five complaints handled through our conciliation process.”
Noom received hundreds of complaints from dieters who tried to cancel the service. However, the customers discover Noom only does automatic renewals without their consent and will not do cancellations. According to court documents, the diet app’s customer service team answered some complaints by offering a refund for the unauthorized renewal and ignoring them together. I was one of the ones who never got through.
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But I am not holding my breath on getting my $199 back in this lifetime. But I bet the lawyers representing the customers in the Class Action Suit will get 1/3 of the settlement.
Customers who tried to cancel the service only to discover Noom does automatic renewals without their customer’s consent.
I tried to call Noom at their 888-266-5071 number. Their voice response system hung up on me!
Here is how the Noom scam worked. The diet app initially offered users a free trial period of 30 days which was a bald-faced lie. Customers believed they could cancel Noom at any time during those first 30 days and not get charged. Even if you canceled, you still got charged for the year by Noom regardless of canceling the program.
My experience with Noom’s marketing language and phrasing was misleading. Customers were charged even if they canceled. So not true. And their credit card would be charged for the year even if they signed up for the monthly plan.
Noom lied on their website. On their website, Noom said the diet was essentially a “risk-free” no commitment trial which left dieters up to 30 days with the option to cancel A post shared by Noom (@noom) on Feb 1, 2017, at 2:34 pm PST. That sounds pretty fraudulent to me!
Court documents claim that most people tried to get refunds during the time in question.
Noom Bad Reviews at BBB are Plenty
In 2016, customers began complaining. I lost money to Noom. Do I believe I will ever see the money? I don’t think so.
But you can try to find out topclassaction.org sign up for the class action. According to TopClassAction.org, the attorneys are Steven L Wittels, and the phone number in the court documents is (914)319-9945.
Noom was also sued by Candice Rivers, a fitness instructor. You can find Ms. Rivers on Instagram as Candace Harmony. Noom stole her photo from Instagram without her permission. Moreover, Ms. Rivers sued Zoom because people were signing up for Noom because they thought Ms. Rivers lost weight on the Noom program with her falsified ad and picture. Ms. Rivers said Noom even made up that she lost weight on the Noom program. Noom claimed with Ms. Rivers’s photo she went from a “size 16, size 10”. Most importantly Ms. Rivers, never used the app to lose weight. Oh, that is right, Noom is the unethical alternative diet company.
Personally, I feel they are wrongfully accused. Perhaps better practices,person to person communication and arbitration which is flexible and considerate of both parties would help – but admittedly – many call foul before truly considering the impact upon the accused.
I know because I experienced both sides of the coin. None the wiser fir decades . Now, carefully considering amending my attitude and approach WITH SINCERE APOLOGY.
Reading the detailed terms , making myself familiar with policy and accepting my actions on myself if I miss something binding….its an integral change we a need to make in today’s electronically engaging world. Its change with the times or keep suffering the reprocussions OR trust Holy Spirit to do that which we limited humans do not. Lead us away from bearing false witness, lead us into willingness to assert the righteous right sized rational mind and spirit.
This entry proceeds a couple dozen failures on my part and deep hope that those who get to read this help all parties be better and stronger TOGETHER rather than denigrating one another. The solution can only be of had when diplomacy is within EVERY STEP , our world deserves to see resolution by peaceful thoughtful means.
I can do better. Will you join me? Jesus instructs us to love one another. Love keeps no inventory, forgives and cultivates for the highest good of all, both now and fir our future constituents.